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Polaroid on alates selle asutamisest Edwin Landi poolt 1937. aastal tugevdanud oma mainet juhtiva polariseeritud läätsede kaubamärgina. Täna toodab ja turustab Polaroid oma polariseeritud päikeseprille, optilisi raame ning päikesekaitseid prillide peale kogu maailmas oma tütarettevõtete ja eksklusiivsete edasimüüjate võrgustiku kaudu.
Bränd liitus Safilo Groupiga 2012. aasta aprillis.
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